Wii Press Release

PRESS RELEASE

14th September 2006 - Nintendo will reshape the home entertainment and video game landscape with the launch of its heralded Wii™ home video game console. Wii will go on sale in the Americas on November 19th and Japan on December 2nd - European launch date, price and software line up will be announced at a press conference in London tomorrow (Friday 15th).

Wii will be sold as an affordable, mass-consumer product at an MSRP in the US of just $249.99. The price includes one wireless Wii Remote controller, one Nunchuk™ controller and the groundbreaking collection of five different Wii Sports games on one disc, which anyone can play using simple physical movements, experienced or not.

Every Wii console will include another distinctive feature: a series of on-screen “channels” that make up the Wii Channel Menu, which makes the console approachable and customizable for everyone, from the most avid gamer to people who have never played before. The Wii Channel Menu is the starting point for all of the console’s functions. The “channels” offer a gateway to a rich variety of entertainment options. When connected to a TV, the Wii Channel Menu offers a simple interface letting users pick games to play, get news or weather, upload and send photos or even create playable caricatures of themselves to use in actual games. The variety of options available through the Wii Channel Menu motivates both gamers and non-gamers to turn on Wii’s power every day.

Wii is creating worldwide excitement with its unique control system, an inventive, first-of-its-kind controller whose position can be detected in a 3-D space. The new controller allows users pinpoint target in games or move through the Wii Channel Menu with precision and ease. This intuitive control system will be understood immediately by everyone, regardless of their previous experience with video games. With this one small controller, Wii makes games both easier and more intense than anything previously experienced. For example, in the Wii Sports tennis game players swing the Wii Remote like a racket to hit the ball, as in real life. They can add topspin or slice the ball just by angling their hands and wrist like they would in a real match.

“Wii reinvents games for the devoted player,” says Nintendo of America President Reggie Fils-Aime. “But more importantly, Wii breaks the wall separating players from non-players by delivering the best game experiences for the most affordable price. We believe the next leap is games for the masses – young and old, gamer or non, alone, with a friend or with the whole family.”

Fils-Aime made his remarks in New York, shortly after Nintendo executives in Japan announced Wii will launch there on Dec 2nd priced at 25,000 yen. Both announcements come ahead of a European press conference during which Nintendo will unveil specific detail around the console’s launch in Europe.

Between launch day and Dec. 31, Wii owners across America will enjoy a robust lineup of 30 software titles, with selections for everyone from video game veterans to newcomers. Some top Nintendo launch titles include Wii Sports, a compilation of tennis, baseball, golf and bowling; The Legend of Zelda®: Twilight Princess; and EXCITE TRUCK™. While publishers are free to set their own prices for games, first-party Nintendo titles will have an MSRP of $49.99. Wii’s self-loading media bay also can play the entire library of more than 530 Nintendo GameCube™ titles from day one.

Third-party developers around the world have lined up to provide unprecedented support for Wii, “I believe the Wii will attract new and casual gamers to the world of interactive entertainment,” says Larry Probst, Chairman and CEO, Electronic Arts. “It’s a fun, easy and economical system that will become a bridge to gaming for mainstream audiences. At EA, we are putting more support behind the Wii than any Nintendo hardware launch since the Super NES.”

Additional information about the list of Virtual Console games and the pricing structure will be revealed in the coming weeks.